Digital Marketing


Is your organization stalled in its progress?

Today’s job market and business environment is in constant state of change, brought about by economic fluctuations, political transformation and technological advancement, as well as increased competition that not only accelerates the anticipated stages of a business’ life cycle but also simultaneously makes certain job skills obsolete at an alarming rate.

Lifelong Learning

In general, organizations and their employees are expected to take the initiative in developing their business insight by continuously seeking new fertile ground within a highly competitive unpredictable business arena. Similarly, employees must be committed to pursue lifelong learning across a range of skills.

Repeat ROI phases

Two business life cycle stages – growth and expansion – must continuously be re-invented to prevent the mature business from declining to a point where it ceases to compete profitably. Continually re-inventing these stages is characterized by new ROI phases that includes gaining larger market share, developing new revenue and profit channels, creating innovative products and services, and gaining access to a broader consumer base.

Digital Marketing

One way to stay ahead of the competition is through digital marketing. The intention is to initiate multi-level conversations on the Internet, through all applicable social platforms. Not unlike traditional marketing, digital marketing also requires you to know and understand your products and services, have a realistic perception of how to communicate with tech-savvy and discerning consumers, respond to criticisms and queries from a wide spectrum of online traffic, and take cognizance of your competitors. In other words, you need to adopt a business philosophy of continuous improvement, lean management and a willingness to transform your products and services to meet the expectations of consumers – both current and new. It may be necessary to develop several niche categories to capture the attention of diverse groups.

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also includes connecting with customers through their mobile phone, display advertising, and any other digital medium. eMarketing develops clear strategic goals to achieve an online presence in order to attract new customers and build deeper relationships with existing customers. An audit checklist identifies which areas need to be addressed; this way your online market share is determined by identifying customer demand for your services or products. Bear in mind the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications. You need a powerful online value proposition to help you differentiate your online service to encourage existing and new customers to engage initially and remain loyal. It is important to identify your weak points and address them, as well as integrate digital media with traditional media and relevant response channels. Once the basics are in place continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing are introduced and maintained. The audit checklist comprises the following areas:

  • Developing a Digital Marketing Strategy
  • Market Research
  • Crowdsourcing
  • Web Development and Design
  • Writing [content] for the Web
  • Mobile Development & Engagement
  • E-mail Marketing
  • Online Advertising
  • Affiliate Marketing
  • Search Engine Marketing
  • Search Engine Optimization [SEO]
  • Social Media Channels
  • Customer Relationship Management [CRM]
  • Web Analytics
  • Conversion Optimization [Sales]

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