Custom Infographics (visual journalism) are a popular way to display information on the Web. These creatively designed at-a-glance marketing messages not only help spread brand awareness and inspire consumer loyalty, they also boost your organic rankings (Search Engine Optimization) on the Internet. For these reasons alone you should consider incorporating he best infographics into your marketing mix and customer outreach campaigns. The intention of an infographic is to engage viewers in a pictorial rendition of your company (brand identity) while stimulating their interest in and desire for your products (brand loyalty). The combination of informative text, charts, icons, and graphics create a storyboard to describe your products and services, which people instinctively interpret relative to their expectations. The use of self-explanatory images, bold short headlines, talking bubbles, and attention-grabbing keywords make info-graphics memorable and users will recall it in days to come. Social media sites such as Facebook, Twitter and Pinterest allow for individual info-graphics to be viewed by users worldwide.
- Info-graphics are used in a variety of contexts, including PowerPoint presentations, posters (translated into foreign languages), leaflets, door hangers;
- Info-graphics are used to build brand awareness and boost your search engine ranking;
- Info-graphics provide a good platform for advertising shared via social media, which generate extra traffic through back links;
- Info-graphics are a useful tool that help drive traffic to your site by making plain content more eye catching.
Contact Theresa (ecottage@gmail.com) to discuss the creation of a storyboard to design the best infographic for you.
About Theresa
I’m a published author of four business books and have written a number of self-study tutorials [creative writing; editing and proofreading; business writing; and self-publishing] and an eBook [Workplace Harmony]. I am an experienced writer, editor and publisher. 
Infographics
Bizculture
