Advertisement writing

The main objective of advertisement writing is to attract the attention of potential customers and ultimately grow brand awareness, and initiate sales to increase the bottom line. Advertising forms an integral part of a company’s marketing strategy; its effectiveness not only depends upon the persuasiveness of the message being conveyed to a target market, but also relies on the accuracy with which this sector has been selected.

The challenge of writing compelling advertisement copy is to emotionally connect with the target audience. Be transparent in describing why the product or service will exceed their expectations [don’t make promises you can’t keep] and provide a quick and convenient method to close the sale. Use images to support important claims so that the advertising message makes a positive and lasting impression.

• Get to the point. Avoid dragging out the intended advertising message.
• Online advertisement copy must incorporate relevant keywords to attract quality traffic.
• Use a Call-to-Action [tell your readers what to do, when and where to go]
• Test the response to your online advertising message with Google’s Website Optimizer
• Track your testing with Google Analytics
• Determine which keywords drive the most traffic with online audiences with Wordtracker

The following are some of the most common types of media:

• Newspapers
• Booklets, Pamphlets, Newsletters
• Packaging
• Sales Letters, Promotional Mailers
• Magazines, Journals
• Outdoor Advertising [Vehicles, Billboards, Signage, Banners]
• Television (Themed Commercials]
• The Internet [Banner Advertisements]
• Commercial Radio [jingles]

Contact Theresa (ecottage@gmail.com) to create an advertising campaign that brings together a wide range of media-related activities that facilitate your company’s promotional objectives.