Do you need a speech written to achieve maximum impact?
Words can shape attitudes. Confucius noted that “all wisdom is rooted in learning to call things by their right names.” Oral language differs from written language; it’s more spontaneous and less formal. Sentence fragments and slang expressions that might be inappropriate in written communication are generally acceptable in speech. Oral language is also more interactive, depending on audience involvement. Speeches serve to establish standards for action or provide the ethical and moral basis for future arguments. After all, informative speeches share knowledge and persuasive speeches affect our audiences’ attitude and actions. Business owners and corporate executives know the value of sharing information with customers, prospects, suppliers, stakeholders and personnel. Public speaking provides an ideal laboratory to explore and discover the different cultures that make up a country.
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