You never get a second chance to make a first impression! For this reason your homepage — your virtual front door and showcase to the world — is undoubtedly one of the most important pages on your website. It must be visually striking and has to be slick in its navigation. If a new visitor is not impressed straight away they will simply click away!
What makes a homepage brilliant?
- Clearly answer “Who we are,” “What we do,” and “What can the visitor find here” questions. Even if you are a well-known brand it is still important to clarify these standard searches.
- The content must be succinct and address your target audience, written in uncomplicated language.
- The homepage is the first thing Search Engines see when crawling your website, which makes it the most important page of your site. Increase your domain authority and website rankings by engaging in active SEO (Search Engine Optimization) and back-link building campaigns. Make sure your homepage contains a fair amount of content.
- The aim of a well-designed user-friendly homepage is to compel the visitor to identify with your value-proposition and explore the rest of your site. Utilize the homepage to introduce prospects to your value proposition through persuasive content.
- Avoid ‘flashy’ objects that might get in the way of browsing.
- Incorporate Calls-To-Action (CTA) to direct visitors to the next logical step, such as “Read More”, “Free Consultation,” or “Buy Now.” The objective is to navigate visitors further down the funnel. Calls-To-Action turn your homepage into a mouthpiece that allows you to communicate with customers and prospects to facilitate customer relationship management.
- The best homepages are active, always offering something new to reflect the needs, problems, and questions of their visitors.
- The intention of a well-designed home page (and the rest of the site) is to build mutual trust; anticipate unmet requirements and offer solutions to problems; invite constructive comment and an opportunity to express grievances; communicate information that is of personal interest to your target audience; and steer visitors to take action. Accordingly, effective homepages utilize inspired layout, Call-To-Action placement, white space complimented by color and font choices, illustration, and other supporting elements such videos, blog icons and company symbols.
Words by Theresa Lutge-Smith (firstname.lastname@example.org). Contact Theresa for Web Design, Custom Web Content.