Digital Marketing

Digital Marketing

actionDigital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also includes connecting with customers through their mobile phone, display advertising, and any other digital medium. eMarketing develops clear strategic goals to achieve an online presence in order to attract new customers and build deeper relationships with existing customers. An audit checklist identifies which areas need to be addressed; this way your online market share is determined by identifying customer demand for your services or products. Bear in mind the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications. You need a powerful online value proposition to help you differentiate your online service to encourage existing and new customers to engage initially and remain loyal. It is important to identify your weak points and address them, as well as integrate digital media with traditional media and relevant response channels. Once the basics are in place continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing are introduced and maintained. The audit checklist comprises the following areas: 

  • Developing a Digital Marketing Strategy
  • Market Research
  • Crowdsourcing
  • Web Development and Design
  • Writing [content] for the Web
  • Mobile Development & Engagement
  • E-mail Marketing
  • Online Advertising
  • Affiliate Marketing
  • Search Engine Marketing
  • Search Engine Optimization [SEO]
  • Social Media Channels
  • Customer Relationship Management [CRM]
  • Web Analytics
  • Conversion Optimization [Sales]

Contact Theresa  for a quote (ecottage@gmail.com)